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For HVAC contractors
Websites and lead follow-up for HVAC contractors.
A site built for repairs, replacements and maintenance, and follow-up that answers no-heat and no-AC calls fast.
How Ringo sets up a HVAC business
Built around how HVAC contractors actually get work.
The setup
- The right primary Google category, such as HVAC contractor
- Separate pages for repair, replacement and maintenance
- An estimate form that sorts urgent calls from planned work
- Texts that ask the right first question: heating or cooling, running or not
A page for every job type
Each service gets its own page, so a homeowner searching for one job lands on the right one.
Estimate form questions
Short enough that people finish it, specific enough that you can quote faster.
- Heating or cooling?
- Is the system running at all?
- Repair, replacement or maintenance?
- About how old is the system, if you know?
- When would you like someone to come out?
When your leads come in
The first heat wave and the first cold snap bring the most urgent calls, and those homeowners call the next company within minutes. Maintenance is the opposite: planned, off-season and perfect for reminders.
Missed-call text, written for HVAC contractors:
What homeowners ask before hiring
Answer these on your site and you answer them before the first call.
- Do you charge a diagnostic or trip fee?
- Are your technicians licensed and EPA-certified to handle refrigerant?
- Repair or replace: which makes sense?
- Do you offer financing?
- What brands do you install, and what's the warranty?
- Can you come today?
Photos that sell HVAC work
Real photos beat stock photos. These are the shots worth taking on every job.
- Clean, finished installs
- Before and after of replaced units
- Technicians in uniform at work
- Labeled, tidy line sets and ductwork
- New thermostats installed on the wall
Questions
HVAC, answered.
Which Google category should an HVAC company use?
Usually "HVAC contractor" as the primary category. Secondary categories should only cover services you really offer.
Should I list my diagnostic fee on the site?
If you have a fixed one, showing it builds trust and filters out people who only want free advice. It's your call; we set it up either way.
Can I send maintenance reminders by text?
Yes, to customers who agreed to receive texts from you. Reminders for booked appointments are part of the plan; marketing texts need clear opt-in.
Want to see your HVAC business on a site like this?
I'll build a free demo website for your business. No cost, no commitment.