Home / Industries / Roofing
For roofers
Websites and lead follow-up for roofers.
A site built for roof repair and replacement, and follow-up that answers storm-week calls while you're up on a roof.
How Ringo sets up a roofing business
Built around how roofers actually get work.
The setup
- The right primary Google category, such as Roofing contractor
- A page for each job type you want more of
- An estimate form that asks the questions roofers need
- Missed-call and form texts written for leaks and storm damage
A page for every job type
Each service gets its own page, so a homeowner searching for one job lands on the right one.
Estimate form questions
Short enough that people finish it, specific enough that you can quote faster.
- What's going on: leak, missing shingles, storm damage or a full replacement?
- Is water coming in right now?
- What kind of roof: shingle, metal, flat or tile?
- About how old is the roof, if you know?
- Your address or ZIP code, and photos if you have them
When your leads come in
Calls come in waves after storms, and a leak can't wait until Monday. Replacements are planned further ahead, so those leads need a reply and a reminder, not just a callback.
Missed-call text, written for roofers:
What homeowners ask before hiring
Answer these on your site and you answer them before the first call.
- Are you licensed and insured?
- Do you help with insurance claims after storm damage?
- What warranty comes with the work?
- Repair or replace: which do I actually need?
- How long will the job take?
- Will you clean up nails and debris?
Photos that sell roofing work
Real photos beat stock photos. These are the shots worth taking on every job.
- Before and after from the same angle
- Finished roofs from the ground and from above
- Close-ups of flashing, vents and ridge details
- Your crew working safely
- The yard after cleanup
Questions
Roofing, answered.
Which Google category should a roofer use?
Usually "Roofing contractor" as the primary category, with secondary categories only for work you actually do. We check this together during setup.
Should my license number be on the website?
If your state licenses roofers, yes. Homeowners look for it, and it answers a question before they have to ask.
Can the site help with storm-damage leads?
Yes. A dedicated storm-damage page plus an instant text reply means people who find you after a storm hear back right away, even at night.
Want to see your roofing business on a site like this?
I'll build a free demo website for your business. No cost, no commitment.