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For painters
Websites and lead follow-up for painters.
A site that shows your best before-and-afters, and follow-up that books estimates and makes sure people are home for them.
How Ringo sets up a painting business
Built around how painters actually get work.
The setup
- The right primary Google category, such as Painter
- Separate pages for interior, exterior and cabinet work
- An estimate form that asks for rooms and photos up front
- Reminders before every estimate visit
A page for every job type
Each service gets its own page, so a homeowner searching for one job lands on the right one.
Estimate form questions
Short enough that people finish it, specific enough that you can quote faster.
- Interior, exterior or cabinets?
- Which rooms or areas?
- Roughly how big: number of rooms or square feet?
- Have you picked colors yet?
- When would you like it done?
When your leads come in
Exterior work clusters in warm, dry months, and interior jobs fill the rest of the year. Estimates are often booked well ahead, which is exactly when a reminder text saves a trip.
Missed-call text, written for painters:
What homeowners ask before hiring
Answer these on your site and you answer them before the first call.
- What paint do you use, and how many coats?
- Is prep included: patching, sanding, caulking?
- Do you move furniture and protect floors?
- Are you EPA Lead-Safe certified? (Required for work on homes built before 1978)
- How long will it take?
- Is your work guaranteed?
Photos that sell painting work
Real photos beat stock photos. These are the shots worth taking on every job.
- Before and after from the same spot
- Close-ups of crisp lines and trim
- Cabinets before and after
- Exteriors in good daylight
- Prep work: masking and protected floors
Questions
Painting, answered.
Which Google category should a painter use?
Usually "Painter" as the primary category, with secondary categories only for services you really offer.
Should I mention lead-safe certification?
If you work on homes built before 1978 and your firm is EPA Lead-Safe certified, yes. It's a legal requirement for that work and a real trust signal.
Do reminders really help?
They cut down on wasted trips to estimates nobody remembered booking, and customers can reschedule by text instead of not showing up.
Want to see your painting business on a site like this?
I'll build a free demo website for your business. No cost, no commitment.