Home / Industries / Cleaning
For cleaning businesses
Websites and lead follow-up for cleaning businesses.
A site built for house cleaning, deep cleans and move-outs, and follow-up that turns one-time cleans into regular customers.
How Ringo sets up a cleaning business
Built around how cleaning businesses actually get work.
The setup
- The right primary Google category, such as House cleaning service
- A page for each job type you want more of
- Texts written for recurring cleans, move-outs and deep cleans
- A booking form that asks for home size up front
A page for every job type
Each service gets its own page, so a homeowner searching for one job lands on the right one.
Estimate form questions
Short enough that people finish it, specific enough that you can quote faster.
- One-time, deep clean, move-out or recurring?
- How many bedrooms and bathrooms?
- Any pets?
- How often would you like cleaning?
- Your address or ZIP code and preferred day
When your leads come in
People book cleaning around move dates, guests and busy weeks, so speed wins. The real money is in regulars, so every one-time clean should get a follow-up offering a recurring slot.
Missed-call text, written for cleaning businesses:
What homeowners ask before hiring
Answer these on your site and you answer them before the first call.
- Are your cleaners insured and background-checked?
- Do you bring your own supplies?
- Is it the same cleaner every time?
- What's included in a deep clean?
- Do I need to be home?
- What if I'm not happy with the clean?
Photos that sell cleaning work
Real photos beat stock photos. These are the shots worth taking on every job.
- Before and after of kitchens and bathrooms
- Spotless details: ovens, showers, baseboards
- Your team in uniform
- Your supplies and equipment
- Move-out cleans in empty rooms
Questions
Cleaning, answered.
Which Google category should a cleaning business use?
Usually "House cleaning service" as the primary category, with "Commercial cleaning service" only if you do that work. We check this together during setup.
Should I show prices on the website?
A starting price or price range helps people decide to ask for a quote. Exact prices depend on the home, so the form asks for size.
Can follow-up turn one-time clients into regulars?
Yes. After a one-time clean, a short text offering a recurring slot is the easiest way to fill your schedule.
Want to see your cleaning business on a site like this?
I'll build a free demo website for your business. No cost, no commitment.