Home / Industries / Fence and deck

For fence and deck builders

Websites and lead follow-up for fence and deck builders.

A site built for new fences, decks and repairs, and follow-up that keeps big quotes from slipping away.

How Ringo sets up a fence and deck business

Built around how fence and deck builders actually get work.

The setup

  • The right primary Google category, such as Fence contractor
  • A page for each job type you want more of
  • Texts written for new builds, repairs and staining
  • A form that asks for length, height and material

A page for every job type

Each service gets its own page, so a homeowner searching for one job lands on the right one.

Wood fencesVinyl fencesChain linkNew decksDeck repair and staining

Estimate form questions

Short enough that people finish it, specific enough that you can quote faster.

  • Fence or deck, new build or repair?
  • Material: wood, vinyl, composite or chain link?
  • Rough length or size, if you know
  • Any HOA rules or a deadline?
  • Your address or ZIP code, and photos of the area

When your leads come in

Fences and decks are planned in spring and summer and quoted weeks ahead. A fast first reply and a reminder after the quote decide who gets the job.

Missed-call text, written for fence and deck builders:

Hi, it's Northfield Fence & Deck. Sorry we missed your call, we're on a build! Is this about a fence or a deck? Reply here and we'll get right back to you.

What homeowners ask before hiring

Answer these on your site and you answer them before the first call.

  • Are you licensed and insured?
  • Do you handle permits and HOA approval?
  • Who marks the property line?
  • Wood or vinyl: which lasts longer?
  • How long will the build take?
  • What warranty do you offer?

Photos that sell fence and deck work

Real photos beat stock photos. These are the shots worth taking on every job.

  • Finished fences and decks in good light
  • Before and after of repairs and staining
  • Close-ups of posts, gates and railings
  • Your crew building
  • Different materials side by side

Questions

Fence and deck, answered.

Which Google category should a fence and deck builder use?

Usually "Fence contractor" or "Deck builder" as the primary category, whichever is most of your work, with the other as secondary. We check this together during setup.

Should I mention permits on the website?

Yes. Saying you handle permits and HOA approval removes a big worry for homeowners.

How does follow-up help with quotes?

A reminder a few days after the quote brings back people who meant to reply, before they hire someone else.

Want to see your fence and deck business on a site like this?

I'll build a free demo website for your business. No cost, no commitment.